Simone对于一个新成立的外贸部，请问一下该如何写开发信呢？
的有关信息介绍如下：
一、写信前必须要做的工作
①研究客户的网站。了解他的公司实力、规模，看是怎么描述产品的，用的什么关键词；写开发信的时候可以借鉴他们的关键词，更容易引起他们的好感。
②用海关数据研究客户的采购习惯、采购周期频率、采购价格、采购数量等。
③利用Google、Google地图搜索。了解客户的网络活跃度、网上B2B询价记录、行业目录的自我简介、上下游客户、供应的主要客户群体等。
④利用Whois 网站域名信息查询。了解客户网站的域名注册时间（公司成立的时间）、注册的地点。看看现在网站上的地址和当初注册地址是否不同，结合google地图看一下实景，了解客户公司是否在发展壮大。
⑤验证客户邮箱真假，这也是必须要提前做的。AB客营销邮件，可以无限群发、定时群发、精准追踪，同时还具备邮件地址验证、自动更换IP防止大量群发邮件封号的功能。
二、一封成功的开发信到底怎么写？
我们可以在成功实例中总结经验：
Ref: A new threat to SSS
No doubt SSS is a great product, but let’s check out our new-born:XXXXX. 15 months and $XXXX are dedicated to develop this killer product, geared to challenge SSS by it cutting edge feature:......
We know we can win over SSS by working together with company like you. So we are here. We are ready to pay a visit to your company and present you further our new opportunity.
Best regards,
XXXXXXX
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首先，我们看标题
A new threat to SSS--人人都说标题党，标题确实很重要。SSS这里是你所处行业的龙头老大，比如说你是做手机的，SSS就好比苹果手机，你的买家就是苹果的竞争对手，他是不是无时不刻想打败或者超越苹果？掌握这个心态，买家看了如何打败苹果这个标题，就算明知是营销也一定会看下去。
标题要敢写，要抢眼球，吸引注意！
▂▂▂
其次，看正文
No doubt SSS is a great product
---要承认对手的成功之处，不要贬低对方，学会由衷的欣赏对手，这样才能使自己显得客观和有修养，无形中提升你的可信度。
but let’s check out our new-born:XXXXX.15 months and $XXXX are dedicated to develop this killer product, geared to challenge SSS by it cutting edge feature:......
---不可否认SSS确实是个好产品，但是我们也要看看新的产品和潮流，多长时间的打磨和多少费用的投入（就好比用了32度工艺为您做出好面包，这是营销的术），使得这个新产品可以成为SSS强有力的竞争对手，a killer ride 在美语中指一台好拉风的车，这里可以理解为杀手产品之类的，进一步强化这个新产品的冲击力。
▂▂▂
最后一段也是很有玄机。
We know we can win over SSS by working together with company like you.
---双方都要有信心才行，我们的好产品也得有你们的合作才行啊，这就是给对面的买家有信心，提升他的合作动力。
So we are here. We are ready to pay a visit to your company and present you further our new opportunity.
---注意收尾，很多人喜欢用“don’t hesitate to contact me”这就是很被动的表态，让买家联系你？应该是我们主动联系买家！我有强烈的拜访你们买家公司的意愿（如果很远，打电话也可以），共同探讨一个更深远的机会。相信任何买家看了，都会动心的，精诚所至，金石为开！
三、其他可借鉴的成功模板：
Dear xxxl,
Sorry to take you 1 minute to review this email. I think it will absolutely NOT waste your time.
Having surfed your official website for more than 1 hour, we found our power banks could be closely matched your items. We supply a majority of power banks ranged 4000 mAh to 20000 mAh to US market with UL approved.
Attached please find the offer sheet for our hot-selling portable solar bank for your reference. Should you have any further questions, kindly contact me at any time.
Plus, free sample could be provided on request.
Best regards,
Sophie
Subject: Are tigers roaming around [company]’s hq?
Body: Hi [first_name],
[company] came across my radar when looking through CA NEW data. You were the #1 installer in [1_zip_count] zip codes by total system cost in 2019! Your best zip code was [1_zip] – does that sound about right? This is why I’m reaching out.
I’m Jordan and I run send with scout.com. We achieved a 2x ROI for Mauzy Solar in Santee, CA, with postcards targeting high-value areas. There’s also a few other novel direct mail approaches that I’ve seen work really well that I’d be happy to chat about.
I don’t have any expectations that you’re doing heavy marketing right now, but I know that a ton of solar companies depend on door-knocking tactics, and, obviously, that’s not possible right now.
Let me know if you’d be open to exploring. If not, we totally understand the need to cut back.
How interesting does this sound to you?
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